Our mission

Sûre comes from the French, feminine for safe and is a woman-founded, woman-owned company based in Los Angeles.

At Sûre, we believe that the jewelry you wear can be an expression of radical joy and commitment to your beliefs. Each piece is not just an accessory, but a statement of individual choice and agency.

We are dedicated to crafting high-quality, hand-made jewelry that embodies a minimal design aesthetic. Each piece is thoughtfully designed to be both timeless and versatile, allowing you to express your values with elegance and simplicity.

Our promise

At Sûre, we are not interested in the occasional charitable donation sales campaign based on cultural trends. Our focus and promise are to craft jewelry with the purpose of taking direct action to fund safety for women, children, LGBTQ+, and BIPOC communities, 365 days a year.

Each year, we will donate proceeds to our 6 flagship organizations. We are proud that we have already contributed over $5k since our launch.

The charity is the point.

What inspired us?

We're passionate about creating jewelry that isn't just beautiful but also serves a greater purpose.

As a parent with an autoimmune disease, my focus shifted to finding meaningful ways to feel connected and grounded. That's why we were inspired to create our own jewelry, pieces that we love and feel proud to wear, knowing they contribute to a larger cause.

Sustainability

At Sûre, we are driven by our values. Among the many justice-related causes we support, climate justice is an absolute priority that threatens us all.

Let's face it, the main source of pollution comes from large companies. That is why we try to source many of our materials from small businesses in the United States.

We love the way our jewelry looks and feels, and we've spent time ensuring that our packaging is sustainable. We've chosen to use recyclable, kraft cardboard boxes, and paper for our packaging, all made in the U.S.A., reducing waste while maintaining a beautiful presentation.

And for every purchase we offset the carbon footprint of your order through EcoCart which calculates the carbon footprint of your order and offsets it directly to the Garcia River Forest Project in Mendocino, CA.

Our promise to you is to keep assessing our practices to make sure we are providing the best possible sustainable materials to you and we greatly appreciate your flexibility!